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July 15, 2013

Forbes: Billion-dollar Panthers are 26th most valuable sports team

Despite being the team with the shortest history in their division, the Carolina Panthers are the most valuable NFC South team in the NFL and, among all sports teams, the 26th most valuable in the world.

According to Forbes, the Panthers are valued at $1.048 billion, placing them ahead of Tampa Bay (28th, $1.033B), New Orleans (36th, $971M) and Atlanta (44th, $837M).

The list is based on the valuations Forbes has done for the NFL, NHL, NBA, MLB, soccer, NASCAR and Formula 1 in the past year. Thirty of the NFL's 32 teams are on the list.

The Panthers come in at 26th overall and 16th among NFL teams. The Dallas Cowboys are tops in the NFL at fifth overall with $2.1 billion in value.

Though the No. 16 ranking seems underwhelming considering it's the middle of the pack for NFL teams, it should be noted that the Panthers are one of only three teams (Philadelphia and Houston) in the top 16 that has never won a Super Bowl. Also, Carolina has had just four winning seasons in their 18-year existence, so their ranking can be considered a testament to savvy business decisions and loyal fan support from the area.

The valuation comes months after the city council agreed to provide $87.5 million for upgrades to the nearly two-decade-old Bank of America Stadium in addition to a firm six-year tether that keeps the team in Charlotte.

--Jonathan Jones


Posted by Observer Sports on July 15, 2013 at 02:54 PM | Permalink


Yet borrowed heart Jerry has to bend the taxpayers over to renovate his empire. Jerk.

Posted by: Phil | Jul 15, 2013 3:14:31 PM

I find it hard to believe the Panthers are more valuable than the Saints..

Posted by: Marty Hurney | Jul 15, 2013 3:36:03 PM

Ironic how he donates $10M to UNCC for their new football stadium, yet was milking the city and the state both for an upgrade package.

Posted by: Tom | Jul 15, 2013 3:38:21 PM

Not bad for having a team with an overall losing record, never winning a Super Bowl, and not owning the most up-to-date stadium there is.
Jerry should get out while he is ahead...and alive.

Posted by: No more seatcushions? | Jul 15, 2013 4:02:18 PM

Only ones ahead of us who are more prolific losers - at least of late - are the Cowboys and Dolphins but, then again, both have multiple rings in their trophy cases. SMH!

Posted by: PSL Owner | Jul 15, 2013 4:05:54 PM

Yet the local politicians lined up to give this leach more welfare. Food stamps for the wealthy are not the way to go.

Posted by: Drunkard | Jul 15, 2013 4:09:16 PM

if any of you owned your own business, wouldnt you exercise every option to improve the value of the business? dont blame jerry for the fact that the city is bending over backwards, blame the council and other lawmakers for agreeing to such. and we are more valuable than others because jerry et al own the stadium. could be wrong here, but my hunch is that the city owns the stadium in NO.

Posted by: unknown | Jul 15, 2013 4:20:31 PM

So much for Panthers pulling out of town and moving to LA. Jerry has done what every other NFL owner does in asking for government money to upgrade the stadium. Everyone loves to think they are the most moral person in the world when they are talking about someone else's money.

Posted by: Neil Rankin | Jul 15, 2013 4:30:36 PM

now if the Panthers can get back to the SuperBowl and WIN this time!

Posted by: DC Dude | Jul 15, 2013 4:39:03 PM

"loyal fan support"

that's a joke. charlotte sports fans define the term "bandwagon".

Posted by: charlottean | Jul 15, 2013 4:53:57 PM

You all do understand that the Panthers are a busy, of which Jerry is just the majority owner right? The money he donated to UNC Charlotte was out of his pocket, not the companies. We should take pride that our owner donated that money rather than just building a bigger house or any other things he could have done.

Jerry and his partners are wise owners and received public support. In the grand scheme it is wise to assist them. The city got a huge deal in how the stadium was built and have made more than enough money simply off the taxes on the stadium.

Posted by: NWA | Jul 15, 2013 5:04:32 PM

Just goes to show that winning is not that important as long as you can get people to buy tickets.

Posted by: Holmes | Jul 15, 2013 5:08:20 PM

Team value is determined solely on net revenue and expenses. Who owns the stadium isn't a factor. Houston hasn't won much, but Houston is the 4th largest city behind NY, LA, and Chitown.

Posted by: Ben | Jul 15, 2013 5:12:00 PM

Just imagine what the franchise will be worth once Jerry collects all the money being gifted to him.
Clearly Jerry cannot afford to pay for any of the upgrades he wants.

Posted by: David | Jul 15, 2013 5:20:09 PM

And yet no one knows (or cares) where the Panthers or Charlotte are located.

Posted by: QueenCity | Jul 15, 2013 5:46:28 PM

Jerry is a good business man, he built the Panthers with private money, the city has been getting fat off the Panthers for years, why shouldn't the city make an investment in the team? And why shouldn't Jerry expect them to invest? It's business, and most people have no idea how it all works.

Posted by: Kenny | Jul 15, 2013 6:03:41 PM

More then the Saints?

Posted by: Edward | Jul 15, 2013 6:24:05 PM

Seriously, The are 15th when it comes to NFL Franchises. Maybe you guys could go a little more in depth and talk about the Middle of the Pack Panthers and not so much about efforts to make sure that this team never leaves Charlotte. Short sighted.

Posted by: Steve | Jul 15, 2013 6:28:27 PM

I suspect the fact they own the stadium adds to their value. That is why they are highest in the division.

Posted by: rusty | Jul 15, 2013 6:49:21 PM

None of the other teams in the division own their stadiums. The Panthers do. The stadium probably makes up at least 1/3 of the value of the team.

The Panthers also have 66,000 PSLs, guaranteeing that their stadium is nearly sold out for every game before any public tickets even go on sale.

Both of those contribute heavily to the value.

Posted by: Ryan | Jul 15, 2013 8:37:59 PM

seems we have no true fans that post on here. Well I can say ,Thank you Mr. Richardson for bringing us a pro football team to Charlotte.

Posted by: panfan7232 | Jul 15, 2013 11:07:56 PM

Many of people complaining about the public money are so freaking naïve. If a city has an NFL team, this is the constant battle it faces for the right to exist. Look in other cities- same stuff. LA, the second largest city in the country (with two ML baseball teams), can't even get a football team because of the whole public money thing. Not saying it's right or wrong- but that's the going rate for being in the NFL. Get used to it if you want a team.

Posted by: pantherd | Jul 15, 2013 11:16:08 PM

ahead of the Lakers? I'm a huge Panthers fan - but it's hard to take that seriously. Go obroad and ask anyone on the streets in Germany or England if they know the Panthers and ask them again if they know the LA Lakers...

Posted by: Paddy | Jul 16, 2013 9:14:45 AM

A dude from Italy told me he was a Panthers fan.

Posted by: Baconator | Jul 16, 2013 9:46:55 AM

Paddy- just because more people have heard of the Lakers doesn't make them a more valuable business.

More people have heard of Mike Tyson than the owners of a lot of businesses, but they have more money than him.

Posted by: Ol' School Fan | Jul 16, 2013 10:31:15 AM

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