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January 12, 2015

Local TV ratings for Panthers' games dipped in '14

The Carolina Panthers and the Charlotte TV market experienced a 10.3 percent drop in ratings in the 2014 NFL season compared to last year, and the market was again below the league average in ratings for at least the fourth consecutive year.

According to data from the SportsBusiness Daily, the Panthers brought in a 23.6 local rating to the Charlotte market. That's down from the 26.3 rating from the 2013 season in which the Panthers went 12-4 and earned the No. 2 seed in the NFC playoffs.

The Charlotte market ranked 21st out of the 32 teams. The NFL team average was 28.2 for the 2014 season. Charlotte's 23.6 rating was nearly doubled by the Green Bay Packers' market, which turned in a 45.2.

The 10.3 percent drop in ratings was the sixth-worst drop among all teams. Only the Saints, Bears, Chiefs, Titans and Washington experienced a worse drop in local market ratings.

Though the Panthers made the playoffs in consecutive seasons for the first time in franchise history, Carolina also experienced a two-month winless streak. The Panthers went 0-3 in primetime games in 2014, losing to the Saints, Steelers and Eagles by a combined margin of 60 points.

--Jonathan Jones

Posted by Observer Sports on January 12, 2015 at 04:35 PM | Permalink


All I can say is that I did my part. I watched every game except the 2 weeks I was without a TV (I listened to those on radio).

The problem is we still have too many people here who believe rooting against the local team is a badge of honor that makes them higher life forms than those who do. Soon as we can get rid of those bums, we can be like a Green Bay.

Posted by: J | Jan 12, 2015 5:25:16 PM

i wonder what our rank would be if you include all of the Carolina markets combined. What about Greenville-Spartanburg, Raleigh, Columbia, etc. You can't just look at Charlotte for a regional team like the Panthers. Also, when looking specifically at the Charlotte DMA, how does that correlate to actual stadium attendance and tailgaters. Could some of the decrease be because people went to the game instead of watching it on TV. Moreover, many people are ditching traditional TV and watching online via ESPN or other sites. TV overall is seeing declining viewership due to streaming services.
More sources would have made this article much more reliable. One source quoted, really? What about Neilsen, Scarborough, or something like that to back it up.

Posted by: Anthony | Jan 12, 2015 6:57:52 PM

AJC says Foxy to interview for Falcons HC job

Posted by: SoundOff | Jan 12, 2015 7:38:41 PM

How do they calculate these numbers? Nielsen boxes?

Posted by: Robert | Jan 12, 2015 9:25:38 PM

I watched every game from the country of Jordan, too many fair weather fans.

Posted by: Roger | Jan 13, 2015 1:36:35 AM

I watched all the games from Mumbai, India.. and have watched all games for the last 5 years.. Yep too many fair weather fans.. I will keep supporting the Panthers as long as there is air in my lungs.. Go Panthers!!

Posted by: Neil | Jan 13, 2015 2:16:22 AM

Everyone that lives in Charlotte doesn't have to be a panthers fan. A majority of the people that live here are not from Charlotte and have been rooting for other teams for years.

Posted by: Dicky V | Jan 13, 2015 11:42:56 AM

still a fairweather town beyond all the transplants that live here because of the banks. the natives don't show up unless the team is winning big time. they buy the PSLs but sell them to away team fans in large quantities every week.

and denver just effed up. there isn't a better coach on the market than fox. i'm thinking fox saw manning as possibly retiring and wanted to saddle up to a younger QB (smart career move). there aren't many coaches better than fox - a guy everybody here talks negatively about like he didn't have the most success of any coach here. smart move would be to dump rivera and sign fox but i know that isn't happening especially after extending rivera and running the guy off the begin with.

how many nfl coaches have made the playoff with 3 different teams? dude has lost 3 superbowls (2 as head coach, 1 as DC). how many coaches have even made it to 3? has to be the most successful to never win one. very similar to bill cowher who eventually broke through and got 1.

Posted by: charlottean | Jan 13, 2015 12:03:55 PM

All I know is that i never miss a game. We have way too many fair weather fans who will change on our team just like that. I've suffered through the bad seasons and celebrate the outstanding seasons. I BLEED BLACK AND BLUE 24/7 365 AND IF YOU DONT LIKE IT, OH WELL #KEEPPOUNDING

Posted by: Jeremy | Jan 13, 2015 12:28:28 PM

pretty funny to see john fox compared to bill cowher. if being runner up aka the first loser is acceptable, then john fox is the guy for you. i think denver expects more. sure Manning is part of the problem too but as the old saying goes, if you can't fire the player fire the coach.

Posted by: Teddy P. | Jan 13, 2015 1:25:14 PM

I have sold peanuts and waters at every game for the last 11 years. I have never watched a Panthers game.

Posted by: Peanut man | Jan 13, 2015 1:36:38 PM

How have the ratings been affected by the move of the Fox affiliation from WCCB to WJZY?

Posted by: John H | Jan 13, 2015 5:28:25 PM

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