Tiger will return to golf in 2 1/2 hours. He returned to product endorsement Wednesday night when ESPN and the Golf Channel ran his new Nike advertisement.
Most of the reporters I've talked to in Augusta couldn't stand it.
I liked it.
Look, most commercials are variations on the same theme. After watching enough of them, you get the impression originality does not sell products.
Nike has always been willing to gamble and, obviously, still does. In the commercial, a silent Tiger, wearing a cap with a trademark Swoosh, stares impassively into the camera as he listens to the voice of his late father, Earl.
It's Tiger's face and Earl's voice. Earl says: "I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"
I don't know Earl, never met him. What I know about him I know from what people have told me and what I've read.
Was the commercial a cheap attempt to use his memory to evoke sympathy?
Maybe. But I thought there was power to the ad. It offered one man's face, one man's voice and the lingering impression that Tiger wasn't thinking at all.