One reason the NASCAR Hall of Fame struggles is because NASCAR struggles. When Charlotte committed to the Hall, NASCAR was surging. But the sport's attendance and ratings have been free-falling for years. The ratings for the The Chase aren't bad. They're abysmal.
The sport's defenders cite the economy. How much money does it cost to turn on the TV?
If fans cared more about NASCAR, they'd care more about the Hall. Until that changes -- if it changes -- the revenue the Hall generates will be insufficient.