The Charlotte 49ers introduced Brad Lambert, the long-time Wake Forest assistant coach and defensive coordinator, to the public and the media Tuesday. The 49ers need a coach that sell the program to players, to fans and to Charlotte. Why can't Lambert be that guy?
He is personable and energetic, and he worked 10 years for Wake Forest's Jim Grobe. If you don't follow Wake Forest or the ACC, you might criticize Grobe's recent slump. But it's only a slump because Grobe won so many games so early. He won an ACC football championship at a school that probably ought to win one conference game a season, against Duke.
Grobe opened practices to fans. I ask Lambert if he will and he says, of course. The idea is to invite the community, make them part of it.
The Chuck Amato rumors were bizarre. Amato, the former N.C. State coach, showed up last summer in the office of Charlotte athletic director Judy Rose. He did not have an appointment. They talked. Somebody saw Amato and decided he was going to be Charlotte's first football coach. The rumor took off.
Amato flamed out in Raleigh after he lost quarterback Phillip Rivers. But there's a segment of Charlotte fans -- the city, not the school -- that demands a celebrity coach.
If you're the 49ers, you don't hire a celebrity. You hire a coach who becomes one. I have no idea whether Lambert will. He's never been a head coach before.
But I liked what I heard Tuesday. And I like what I saw.
Lambert became defensive coordinator at Wake Forest in 2008, and before that coached coached linebackers, defensive backs and special teams. Two of his former linebackers, Aaron Curry (now with the Seattle Seahawks) and Stanley Arnoux (New Orleans Saints) attended Tuesday's news conference.
So did defensive back Alphonso Smith (a defensive back for the Detroit Lions), So did former Wake Forest quarterback Riley Skinner. So did Will Witherspoon, whom Lambert coached at Georgia and who played for the Carolina Panthers from 2002-05.
Curry flew up from Orlando.
"I wouldn't have missed it for the world," he says.
Witherspoon flew down from Nashville.
Skinner, who lives in Charlotte, drove. But he's a quarterback. Lambert has always coached the defense.
"I'm just thrilled," says Skinner.
Skinner says that the linebackers were the closest group on the team -- gathering before practice and after practice, in the locker room and at dinner. That, says Skinner, is a testament to Lambert, then the linebackers coach.
Says Skinner: "He's as real as you get."

Great wrap-up Tom. I enjoyed what he had to say and moreso how he said it. I like that his former players showed support. That says a lot about the man. He kept saying "we" and "us" and i am sure that was defining that this is his family's job and they are in this together. That is cool.
Posted by: Mark | March 01, 2011 at 03:54 PM
I wonder if any of those guys he coached could be assistant coaches soon or down the line? Riley Skinner as an offensive assistant or GA working with the QB's? That could work.
Posted by: Alex | March 01, 2011 at 04:29 PM
Welcome to NINER NATION Coach Lambert and your family!! GO NINERS!!
Posted by: oldmod1 | March 01, 2011 at 04:47 PM
Yesterday I wasn't that thrilled about this guy, but now, I'm more than thrilled! Looking forward to seeing where he takes us. Glad to be a Niner.
Posted by: Freedom Huggins | March 01, 2011 at 04:53 PM
Welcome aboard Coach!
I don't always agree with Sorewnsen, but he is spot-on with this one. Charlotte needs and X's & O's type of coach apopposed to one wearing green sneakers & sun glasses. Sorry Chuck.
Posted by: Rickmvle | March 01, 2011 at 05:06 PM
Sorensen writes staccato sentences. He's trying to be strong. He's trying to be clear. He sounds like a talented fourth grader.
Posted by: SkinsFanAgain | March 01, 2011 at 05:18 PM
I think he'll do just fine. The guy worked at some good programs and he's been an assistant for quiet sometime.
If we agree on this hire, which I am, or not we should all get over it and support him and our school. Stop the negativity right now.
GO NINERS!!!
Posted by: rt | March 01, 2011 at 05:42 PM
Props to Mac Everett for this hire, the Dawg connection. Judy didn't make this decision. Great find.
Posted by: Jim | March 01, 2011 at 05:44 PM
Mac Everett did not know who Judy hired until yesterday. He had absolutley nothing to do with this decision.
Posted by: Steve Johnson | March 01, 2011 at 07:24 PM
Excellent column Tom!! Mr. Lambert should do quite well at Charlotte in the beginning. Within a few years at the FCS level, perhaps he is our coach who can leads us into the FBS. I see the Big East or another Division 1 conference within a few years. Go Niners!!
Mike...Charlotte Alum
Posted by: Michael Schubert | March 02, 2011 at 09:36 AM